Text of Letter Published in Financial Times
(View the letter as it appears in the Financial Times; subscription required to access)
August 2, 2011
Ask consumers to study the price of an expensive foreign car. Then ask them whether a "foreign product," such as a meal in an Italian restaurant, seems expensive. According to research coauthored by Christian Wheeler of the Stanford Graduate School of Business the idea that foreign is expensive may transfer from the car to other goods.
Originally published by Thomson Reuters-GRC, June 14, 2011.
Corporate governance experts from Stanford Graduate School of Business say criticism of CEO pay might be off the mark.
Policy makers need to understand how early-stage companies in their own area work, rather than try to create another Silicon Valley, says Stanford management professor George Foster. He is coauthor of a new report published by the World Economic Forum.
When consumers get mild doses of negative information about a product or service, news about the blemish may actually strengthen their positive impression say researchers. This finding could affect online ads or even face-to-face sales processes say Baba Shiv and Zakary Tormala of the Stanford Graduate School of Business.
Young companies that adopt structured systems to run their operations in their early years grow three times faster than competitors and have a lower rate of CEO turnover, according to an award-winning research paper.
Fast fashion-designing products that capture the latest consumer trends, and then spending extra money to get them to market quickly, can be well worth the extra expense, increasing profits exponentially, says Stanford Graduate School of Business Professor Robert Swinney, coauthor of a recent study.
In the emerging market for peer-to-peer loans, the auction method used can make an important difference to the borrower, says Stanford Graduate School of Business economist Nicolas Lambert.
