Text of Letter Published in Financial Times
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Starbucks’ customers purchased 6% fewer calories per visit at chain outlets that posted calorie counts without substantially affecting revenue say Stanford Graduate School of Business researchers Bryan Bollinger, Phillip Leslie, and Alan Sorensen.
The Ford Motor turnaround required tough decisions and labor cooperation but CEO Alan Mulally is optimistic about the future.
When oil began gushing into the Gulf of Mexico last year, scientists, engineers, and operations workers all had different ideas about what to do. The biggest lesson may have been getting these different groups to work together, Marcia McNutt of the USGS told a Stanford Graduate School of Business audience.
Starbucks’ customers purchased 6% fewer calories per visit at chain outlets that posted calorie counts without substantially affecting revenue say Stanford Graduate School of Business researchers Bryan Bollinger, Phillip Leslie, and Alan Sorensen.
In a new study from Stanford Graduate School of Business, researchers say in some cases negative publicity can increase sales when a product or company is relatively unknown, simply because it stimulates product awareness.
Researchers have demonstrated that personally experiencing something like the Great Depression has a significant impact on how we invest our money.
Text of Op-Ed Published in Financial Times
