Marketing Sales

Airline customers waiting at the airport
Hayagreeva Rao explains why innovation is about more than just new technology.
Jessica Herrin
The founder of Stella & Dot discusses leadership, emotional intelligence, and an "angel in a cowboy hat."
Box of Chocolates
New research shows that seeing all your options at once makes you happier with the choice you make.
Desk Treadmill
Baba Shiv explains why creativity rests on diet, exercise, and a good night's sleep.
Skyline with Super Moon
New research shows that moments of awe can change perceptions about that most precious commodity — time.
photo of faculty and student
Award-winning economist Susan Athey, noted econometrician Guido Imbens, corporate finance expert Joshua Rauh, and others to join Stanford GSB faculty.
photo of passerby in front of wells fargo branch
Research shows that the little word 'we' can make a big difference in attitudes toward brands.
YouTube -
04.30.12
Ferrari Chairman Luca Cordero di Montezemolo shared his passion for design and innovation at an April 24 talk at the Graduate School of Business.
image of recycling bins
A social scientist says the key may be in the messaging. 
Polling place photo
How lessons from behavioral science could help increase turnout.

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Jessica Herrin
The founder of Stella & Dot discusses leadership, emotional intelligence, and an "angel in a cowboy hat."
photo of faculty and student
Award-winning economist Susan Athey, noted econometrician Guido Imbens, corporate finance expert Joshua Rauh, and others to join Stanford GSB faculty.
image of recycling bins
A social scientist says the key may be in the messaging. 
Polling place photo
How lessons from behavioral science could help increase turnout.
Jennifer Aaker photo
GSB Marketing Professor Jennifer Aaker says social media can help  for-profits, nonprofits,  and government organizations  address a deficit of trust in our current culture.
Data, its uses, abuses, influence, and future possibilities--was the focus of attention for sold-out TEDx conference attendees who gathered at the Stanford Graduate School of Business.
Korean entertainment mogul Lee Soo Man has introduced some of the biggest names in pop music to the world. His SM Entertainment is helping Korean pop music make waves internationally.
With nearly 32 million visitors last year and its first quarterly dividend in the bank, Latin America's MercadoLibre e-commerce site is on its way, founder Marcos Galperin, MBA '99, told a Stanford Graduate School of Business audience.
As head of the world's largest beer marketer, Carlos Brito of AB InBev says success of a corporation hinges on hiring high-performing individuals, who bring passion and commitment to the job, and on building a company culture that keeps them.
Since taking over as CEO of Zappos, Tony Hsieh has vowed to do whatever it takes to keep his employees, customers, and vendors happy. He told a business school audience his strategy leads to profits in the end.

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Airline customers waiting at the airport
Hayagreeva Rao explains why innovation is about more than just new technology.
Box of Chocolates
New research shows that seeing all your options at once makes you happier with the choice you make.
Desk Treadmill
Baba Shiv explains why creativity rests on diet, exercise, and a good night's sleep.
Skyline with Super Moon
New research shows that moments of awe can change perceptions about that most precious commodity — time.
photo of passerby in front of wells fargo branch
Research shows that the little word 'we' can make a big difference in attitudes toward brands.
Baba Shiv
Baba Shiv finds that people who are lonely prefer products that the majority don't prefer — but only in private.
Jennifer Aaker headshot
Choices that make people happy are complex according to research coauthored by business school Professor Jennifer Aaker. Factors include how old the subject is, his or her view of time, and is she focused on the present or the future? 
Baba Shiv Headshot
Baba Shiv's research reveals why hypothetical questions aren't as innocent as they seem. 
Harikesh S. Nair
To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends, according to Harikesh Nair of the Graduate School of Business and his co-researchers.
Eliminating sales quotas boosts company profits says Professor Harikesh Nair. In one case, the new sales compensation plan without quotas resulted in a 9% improvement in overall revenues, which translates to about $1 million of incremental revenues per month.

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