MEDICAL CENTER REPORT
09/12/07
Excellence in med school's communication office noted
By Susan Ipaktchian
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The news releases and publications produced by the medical school's Office of Communication & Public Affairs earned five 2007 Circle of Excellence Awards from the Council for Advancement and Support of Education, known as CASE.
In the award competition's writing categories, the office earned a gold medal for its news releases, and a silver medal for the stories published in Medical Center Report, a section of the Stanford Report newspaper. In other categories, Stanford Medicine magazine received two silver medals and a bronze medal.
CASE is a professional organization for those in the fields of communications, alumni relations and development at educational institutions. The organization includes more than 3,300 member colleges and universities and independent elementary and secondary schools in 54 countries.
In awarding the gold medal to the medical school communications office for its research/science/medicine news releases during 2006, the judges commended the staff for producing "very comprehensive writing on complex science research in a tone and in language that was easy to read and comprehend."
"In a category with many superb entries, this was an outstanding entry," wrote one judge.
The judges also praised the "conversational" writing style of the stories published in Medical Center Report, awarding the office a silver medal in the category of periodical staff writing for an internal audience. "The range of story topics—from a feature on a rock star professor to a piece on genetic counseling to on-deadline coverage of a campus Nobel Prize-winner—helps send the message that this is a lively, interesting campus," one judge said.
Stanford Medicine, which is published three times a year by the communications office, received a silver medal in the special-interest magazine category, which is for research-oriented magazines.
In the visual design categories, Stanford Medicine received a silver medal for its overall design, and a bronze medal for an illustration that accompanied a story titled "The Oasis" in the spring 2006 issue of the magazine.
Office of Communication