Suggested Reading

Alumni Authored Books

[photo - Email, Social Marketing Book Cover]Email, Social Marketing, and the Art of Storytelling
by John Sadowsky, MBA '83
Altal Éditions, 2011

This book is a guide to navigating the transition from yesterday's approaches to branding--where companies crafted brand messages and broadcasted them to the world--to new approaches for the age of email and social media, where branding has become an interactive co-creation with a user community.

Faculty Published Books

[photo - Corporate Governance Book Cover]The Next Convergence: The Future of Economic Growth in a Multispeed World
by Michael Spence
Farrar, Straus and Giroux, 2011

Michael Spence, winner of the Nobel Prize in Economic Sciences, explains what happened to cause this dramatic shift in the prospects of the five billion people who live in developing countries. The growth rates are extraordinary, and continuing them presents unprecedented challenges in governance, international coordination, and ecological sustainability. The implications for those living in the advanced countries are great but little understood.

Business Books

[photo - Reboot Your Life Book Cover]The CIO Edge: Seven Leadership Skills You Need to Drive
 by Graham Walker, Karen Rubenstrunk, George Hallenbeck

This new book lays out the people-to-people leadership competencies that the highest-performing CIOs have in common, how to inspire others, how to bring together diverse stakeholders, to inspire others, how to value other's ideas and create relationships. The authors then explain how to cultivate each defining competency. Harvard Business Press, November 11, 2010

Career and Life Balance

[photo - Reboot Your Life Book Cover]Reboot Your Life: Energize Your Career & Life by Taking a Break
Co-authored by Rita Foley,
SEP '95

When is the last time you took a real break? Whether you're disillusioned with your career, yearning to follow a dream, or taking time out after a layoff, now is a great time to step back and recharge. We call it rebooting your life. This book will show you how you can give yourself the best gift ever - the gift of time. Beaufort Books, Incorporated, April 2011

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