Stanford d.school design expert Perry Klebahn, the inventor of the modern snowshoe and an associate consulting professor at the d.school, will lead the class. Klebahn is founder and former CEO of Atlas Snowshoes, former COO of Patagonia, and former CEO of Timbuk2.
Field Research Project: Enhancing the Airport Experience for JetBlue Customers
As part of this year's project for the program, the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at the Stanford School of Engineering will collaborate with JetBlue in an exercise designed to suggest enhancements to the carrier's airport experience with business leaders from around the world.
Key features of the Stanford collaboration will have program participants conducting:
The practical skills the executives gain throughout the program in addition to the foundations of design thinking will be applicable across industries. The collaboration will allow JetBlue to gain independent insight into their airport experience at SFO from Stanford academics and participating executives. Participants will focus on disembarking, navigating the gate and airport, getting luggage, finding and meeting ground transportation – both from the traveler's perspective and the JetBlue crewmember's experience. "We're always looking for fresh and innovative ideas to enhance the 'JetBlue Experience' for our Customers. The Stanford School program is an exciting opportunity to tap into some of the most dynamic innovation experts in academia to take an innovative look at the airport experience," said Marty St. George, the airline's senior vice president of marketing and commercial strategy.
This program is designed for executives who are responsible for tackling strategic challenges in their organizations. People who are responsible for offerings that are developed for the marketplace, as well as those developed for internal constituencies, are invited to apply for the Design Thinking Boot Camp. We also welcome members of a team to apply for participation in the workshop together (please submit individual applications, footnoted with the collective names of the team members).
Appropriate participant titles include Chief Executive Officer, Chief Operating Officer, Chief of Insights, Director of Research & Development, and Vice President of Product Management.
