Inside Design -- Archives
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Changes to Stanford Alumni Blogs
More >>Thank you for reading Stanford's alumni blogs. We want to notify our readers that we're taking our alumni writings in a new direction--forming one big community of bloggers rather than many blogs with specific topics. The blogs you've been reading continue to be available, but as archives only. All new posts will be on a single Alumni Blog (Click here to set up RSS notification). The bloggers whose writings you've enjoyed will, we hope, continue contributing on the Alumni Blog along with a whole new crop of bloggers writing about new topics. So jump in! Become a guest blogger, or simply read and comment on posts.
You can view the Alumni Blog anytime or sign up for RSS notification of new posts. We'll see you on the blog!
Posted by Ms. Summer Moore Batte on Jun 21 2011 12:59PM | 0 comments
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Profit from Design - Business + Design research release: Executive summary
More >>Executive summary
“Initial framing dictates ones thoughts . . .”
Industrial designers bring value to new product development by continuously creating and differentiating new offerings. With the objective of defining a sustainable progress for a business, designers create offerings that balance a family of products in the areas of price, sales volume and inventory cycle time. This is all based on allocated resources and preliminary information on the value proposition, which must to be created within the given cost frame.
Our own and other’s studies show unequivocally that industrial designers bring maximum value to the process when they are included at the beginning of the business and innovation process. At this time, only a fraction of the top firms are actually capable of doing this successfully but these firms shine in the eyes of the public and outperform their competitors by up to thirty percent in stock valuation.
Most firm...
Posted by Dr. Soren Ingomar Petersen on May 17 2011 8:48AM | 2 comments
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The Power of Designers!
More >>"Are designer's in a position of power in the corporate structure?" – has been the topic of my blog on Linked and Facebook the past month. Together we have collected data from the industrial design community and compared these with the literature. “The Prince”, by Machiavelli, has been the textbook on power for 500 years. Last year Jeff Pfeffer wrote “Power”, the book on the subject for our generation. Apart from maybe torture and killing, not much has changed. It is a “touchy feely” topic. The next couple of weeks I will highlight some of the conclusions.
To be continued May 8.
Posted by Dr. Soren Ingomar Petersen on May 1 2011 9:23AM | 7 comments
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Peace Innovation Journalism
More >>How can journalism contribute to peace in our world, beside objectively report events as they unfold? Last week Stanford Peace Innovation Lab launched it’s Peace Innovation Journalism Challenge and the next couple of weeks our blog will cove the development. Simultaneously researching, experimenting and learning we will explore journalists’ role in conflict solving?
To be continued March 6.
Posted by Dr. Soren Ingomar Petersen on Feb 26 2011 12:14PM | 8 comments
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What can design business learn from the world of art?
More >>Industrial design has been around since the mid 1800's and as such, is a fairly recent profession. The profession has its roots in arts and crafts, so it should come as no surprise that Art and Design have more in common than the tools they use. All around the world, designers and artists attend the same schools and designers are often inspired by art, fashion and architecture. The topic of the next week’s blog explores how design can leverage Art, creating a competitive advantage.
- To be continued January 2.
Posted by Dr. Soren Ingomar Petersen on Dec 27 2010 7:13PM | 8 comments
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Peace Innovation
More >>While I have always considered myself a pro-peace person, I had difficulties seeing how I could personally contribute to world peace. What concrete actions could I take and how might I leverage my knowledge and skills? Have you ever thought about this in relation to your own contributions?
My personal perspective on peace was transformed in the summer of 2009 when Mark Nelson, from Stanford Persuasive Technology Lab, emailed, asking me if I would like to be part of building sustainable, profitable peace businesses. Never before had I connected the terms "peace" and "business". It was rather like seeing a surrealistic painting for the first time and Mark's invitation helped me to reexamine some of my fundamental paradigms about peace and business and how they might be combined with a greater force for good.
- to be continued November 21
Posted by Dr. Soren Ingomar Petersen on Nov 14 2010 8:58AM | 5 comments
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Design and Sustainability
More >>Design only exists in relationship to a given context. So, it is no surprise that one third of all the Design Quality Criteria deal with context and describe context in terms of the triple bottom line criteria: Social / Human, Environmental and Viability. Competitively balancing and optimizing these criteria provides sustainable progress for the provider of offerings.
Over the past forty years, the providers’ perspective of and approach to context has changed drastically. From dealing with sustainability at the end of the development process to systematically designing for this in the business and conceptual phase. This change in thinking is challenging, however offers immense business and design opportunities.
- To be continued September 19.
Posted by Dr. Soren Ingomar Petersen on Sep 12 2010 7:36PM | 8 comments
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Welcome to Inside Design - 1st topic: Design for Meaning
More >>Welcome to the “Inside Design” blog! In our first brief weekly updates, we will address design research and practice on: “Design for Meaning” and “Design for Sustainability”.
You’re sharing of personal insights will shape the following subject matter, so it reflects our collective interests.
In our conversation we propose defining design as a reasoning process emerging from the interaction and co-evolution of “known” and “unknown” [Hatchuel &Weil].
Design for Meaning: Why do we have strong emotional reactions to some experiences, while others are perceived as lackluster? The answer can be found in how our brain interprets sensory stimulation, as filtered by our logical mind, based on our perception of meaning. Successful designers create artifacts that reflect and visualize our sense of meaning in life. Driving a BMW reflects a different sense...
Posted by Dr. Soren Ingomar Petersen on Aug 4 2010 12:49PM | 5 comments
