Professor Khan's research interests fall in the area of behavioral judgment and decision-making. She uses psychological and economic principles to explain how consumers form preferences in order to understand and predict their behavior and to recommend successful managerial strategies. Her primary focus is on sequential and inter-temporal decision-making. For instance, her recent research investigates how a current choice is influenced by prior unrelated decisions or by similar future choices. In another stream of research she examines the deliberative and implicit processes of self-regulation in sequential decision settings and in multi-goal environments.

Uzma Khan is an Associate Professor of Marketing at the Graduate School of Business, Stanford University. Prior to joining Stanford, she served as an Assistant Professor of Marketing at Carnegie Mellon University where she held the Frank and Helen Risch Professorship in Business Chair and taught undergraduate and PhD level courses in Marketing.

Professor Khan received her PhD in Marketing from Yale University in 2005.
Professor Khan has consulted for clients in Airline, Education and High-tech industries. Professor Khan teaches Strategic Services Marketing in the Stanford MBA program. She has published both in leading Marketing and Psychology journals. Her research has won several awards including the prestigious American Marketing Association’s John A. Howard Dissertation award, and the SCP-SHETH Doctoral Dissertation Award.