Harikesh Nair is interested in marketing analytics. His research brings together applied economic theory and econometric tools with Marketing data to better understand consumer behavior and to improve the strategic marketing decisions of firms. His recent research is in the area of pricing, sales-force compensation design, social media and social interactions, network effects, diffusion of technologies and empirical industrial organization, especially in contexts in which marketing activities have dynamic implications for the behavior of consumers and firms.

Harikesh Nair is an Associate Professor of Marketing at Stanford GSB. He received his PhD in marketing from the Graduate School of Business at the University of Chicago. Prior to that, he received his MS in Transportation Engineering from the University of Texas at Austin, and his B.Tech in Engineering from the Indian Institute of Technology (IIT) at Madras, India. He teaches the core Data and Decisions class and an elective on Pricing Strategy and Analysis in the Stanford MBA program, and a class on empirical analysis of dynamic decision contexts in the GSB PhD program.

Prof. Nair's research has been published in leading marketing journals such as "Journal of Marketing Research", "Marketing Science" and "Quantitative Marketing and Economics", and written up in popular-press outlets like "The Economist", "Financial Times" and "US News". His research includes studies on the design of incentive contracts in salesforce compensation, intertemporal pricing of durable goods, the dynamic effects of tying, the dynamics of price positioning by supermarket firms, analysis of network effects in technology markets, the management of user generated content on online social networks, and measuring the implications of social interactions on targeted marketing strategies.

His research has won the 2008 Dick Wittink Award from the Quantitative Marketing & Economics Journal, the 2006 John A. Howard Award from the American Marketing Association Foundation, and the 2000 Milton Pikarsky Memorial Award from the U.S. Council for University Transportation Centers. At the GSB, he was the Fletcher Jones Faculty Scholar from 2007-2008, and the Louise and Claude Rosenberg Faculty Scholar from 2009-2010.