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Ad*Access [electronic resource] / John W. Hartman Center for Sales, Advertising, and Marketing History.

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Language:
English
Imprint:
[Durham, N.C.] : Digital Scriptorium, Rare Book, Manuscript, and Special Collections Library, Duke University, c1999.
Format:
  • Book, Database
Title Variation:
Adaccess
Ad Access
File Characteristics:
Electronic data.
Note:
Title from Web page (viewed June 17, 1999).
Contents:
  • Browse Ad*access
  • Search Ad*access database
  • Timeline
  • About Ad*access
  • Technical information
  • Frequently asked questions.
Production Credits:
Lynn Pritcher, Project Manager; Steve Hensen, Project Director; Ellen Gartrell and staff of Hartman Center for Sales, Advertising & Marketing History, item selelction and description; Stephen Miller, EAD encoding; Paul Mangiafico, director of the Digital Scriptorium.
Summary:
Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Concentrates on five main subject areas: radio, television, transportation, beauty and hygiene, and World War II, providing a view of a number of major campaigns and companies through images preserved in the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
Format:
Mode of access: World Wide Web.
Contributor:
John W. Hartman Center for Sales, Advertising & Marketing History.
Duke University. Digital Scriptorium.
J. Walter Thompson Company.
Subjects:

License

Licensed resources are for the non-profit educational use of Stanford University. Use of these resources is governed by copyright law and individual license agreements. Systematic downloading, distributing, or retaining substantial portions of information is prohibited.


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