| Case No. |
Title |
Date |
Author(s) |
| M338 |
New Zealand Merino: Pursuing Acceleration Through Collaboration |
2011 |
Baba Shiv; Lyn Denend
|
| M331 |
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie; Heidy Kwan
|
| M336 |
Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie; David Hoyt; David Rogier
|
| M337 |
Bonobos: Customer Intimacy Through Community Development |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie
|
| M334 |
Deals @Delloutlet: How Dell Clears Inventory Through Twitter |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie; Ravdeep Chawla
|
| M335 |
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie; David Rogier
|
| M325 |
Kiva.org and the Power of a Story |
2010 |
Jennifer L. Aaker; Victoria Chang
|
| M328 |
NIKE WE: Design Meets Social Good |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie; Ravdeep Chawla
|
| M328B |
NIKE WE: Design Meets Social Good |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie
|
| M328PP |
NIKE WE: Design Meets Social Good |
2010 |
Jennifer L. Aaker; Sara Gaviser Leslie
|
