While captioning audio/video presentations is a lifeline for the deaf and hard-of-hearing community, captioning can be used to improve your product and enhance its accessibility to a much larger community. Captioning today is a part of most people’s lives whether they realize it or not - think of the last time you saw a captioned newscast in a busy location, or a captioned sportscast in your favorite bar or restaurant. The addition of captioning (either Open Caption - always present, or Closed Caption - Captions that can be turned on and off) enhances your multi-media presentation, improving its overall value and usefulness.
Captioning offers the following important benefits:
This allows your viewers to have rapid access to the parts of the content they need. This is particularly important for educational materials and other presentations: for academics, this is invaluable. Imagine a series of lectures captured on video - you recall that in one of those lectures the speaker references a particular point that you wish to focus on. With searchable transcripts, finding that specific clip is easy; without it you must sit through all of the lectures waiting for the specific point in time. Captioning saves researchers time!
Noise or distractions in the listening environment, underdeveloped English skills on the part of the listener, or heavy accents on the part of the talker all work to deteriorate the message being communicated. Captioning can improve comprehension in all these cases. With an increased move towards on-line video, computer systems without speakers or soundcards (typical in libraries and other public access points), or mobile computing devices such as hand-held PDAs all benefit from captioning as well.
This applies to web cast (also known as PodCast) material as well as traditional video broadcasts, video tapes, and DVDs. Equally important is the moral imperative to ensure equal access; providing captioning is “The Right Thing to Do” - already major corporations spend extra to underwrite (and take credit for) television captioning, as any single night of television viewing will confirm.
Captioning is a key element of Universal Design for video material, especially for educational material. Captioning provides an alternative channel of information and allows a larger community of content consumers to have access.
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