Jennifer Aaker
Cassie Mogilner
Kelly McGonigal
Protocol and politics commonly determine the order of names on shared authorship of academic work. Stanford GSB marketing Professor JENNIFER AAKER, PhD ’95, and colleagues CASSIE MOGILNER, PhD ’09, who now is at the University of Pennsylvania, and Kathleen Vohs, who is at the University Minnesota, decided on a friendly game of chance to list authorship on a recent paper. “All three authors contributed equally; order was determined by two coin tosses over cocktails,” they note in their paper titled “Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter,” forthcoming in the Journal of Consumer Research. And the result of those coin flips? The authors are listed in the order Aaker, Vohs and Mogilner. Let’s raise a glass to further friendly collaboration.
Forbes magazine recently raised a glass to Aaker, naming her one of “20 Inspiring Women to Follow on Twitter.” According to the Feb. 8 article, Aaker tweets about “social innovation, life as an academic and girl power.” Also named was KELLY MCGONIGAL, PhD ’04, a staff member at the Stanford Prevention Research Center. “She is a leader driven by compassion and pragmatism, and her tweets often discuss her interesting life as a vegan, animal-lover, yogi and scientist,” the article said.
-Heidi Beck
