In 2007 Baba Shiv’s wife was diagnosed with breast cancer, and the couple was faced with a host of questions about the course of treatment. Shiv, director of the Strategic Marketing Management Executive Program in the Graduate School of Business, whose disciplinary focus is human decision making, told an audience during TEDx-Stanford in May that sometimes it is best to cede control, because too many choices may be a bad thing.
Video of Shiv’s presentation is currently on Ted.com.
