Jennifer Aaker
The Haas Center for Public Service is working with Graduate School of Business Professor JENNIFER AAKER and a team of student advisers to develop a large-scale bone marrow registrant drive. One Hundred Thousand Cheeks is a Stanford-based student group dedicated to getting 100,000 people signed up with the national bone marrow donor registry by June. Specifically, the effort seeks to address the severe shortage of South Asian donors in the registry, as there is a meager 1 in 20,000 chance for a potential South Asian recipient to find a match.
To design and execute the effort, the organizers will be working with OpenIDEO, a crowd-sourcing platform dedicated to the generation of solutions to social issues and a project of design company IDEO. This collaboration will allow the group to tap a community of designers to solve the issue of donor diversification and help improve the lives of cancer patients.
For a full description of the effort, visit the Haas Center’s 100K Cheeks website.
—Katie Pfeiffer
