Love coffee: Love your brain

February 25th, 2011

lovecoffee“Unleash your inner dork” and “Love coffee: Love your brain” are slogans for today’s Helmet Hookup, an event designed to promote the benefits of wearing a bike helmet.dork

“I have been dreaming of a helmet event since the beginning of the year, when I started wearing my helmet routinely,” said ELISE MARIE GEITHNER, ASSU executive chair of campus organizing.

So from 11 a.m. to 1 p.m. on White Plaza, you can purchase a bike helmet at a significant discount, spruce up the one you have, get information about bike safety or just get in touch with your inner dork. (If it rains or snows, the event will move to the ground floor of Old Union.)

And if you wear your helmet in line at one of the campus locations of Coupa Café, you’ll get a free espresso drink.

Geithner added that she was inspired by Community Health Educator DONNOVAN YISRAEL and the “confidence with which he rocks his shark-fin and brain helmet while skateboarding on campus.”

The event’s supporters and sponsors include Vaden Health Center, ASSU, Parking & Transportation Services’ Bicycle Program, the Department of Public Safety, the Campus Bike Shop, BeWell and Coupa Café.